Wells, William.
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. - 7th ed. - India : Dorling Kindersley, c2006. - xxxi, 592 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788131714140
2005047639
Business.
Advertising.
Advertising media.
Strategic research.
Advertising media.
Sales promotion.
Public relation.
HF5823 / W455 2006
659.1
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. - 7th ed. - India : Dorling Kindersley, c2006. - xxxi, 592 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788131714140
2005047639
Business.
Advertising.
Advertising media.
Strategic research.
Advertising media.
Sales promotion.
Public relation.
HF5823 / W455 2006
659.1