Heyman, Jay H.
All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman. - Hoboken, N.J. : Wiley, c2008. - xxix, 236 p. ; 24 cm.
Includes index.
9780470237915
2007052407
GBA847894 bnb
014566754 Uk
Business.
Marketing management.
Advertising.
Small business _ marketing.
HF5415 / .H449 2008
658.8
All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman. - Hoboken, N.J. : Wiley, c2008. - xxix, 236 p. ; 24 cm.
Includes index.
9780470237915
2007052407
GBA847894 bnb
014566754 Uk
Business.
Marketing management.
Advertising.
Small business _ marketing.
HF5415 / .H449 2008
658.8