McDaniel, Carl.
Marketing research essentials / Carl McDaniel, Roger Gates. - 5th ed. - USA : John Wiley & Sons, c2006. - xvi, 479, 17 p. : ill. ; 25 cm.
0471684767
Business.
Marketing management.
Marketing research.
Research communication.
Research ethics.
research design.
658.83
Marketing research essentials / Carl McDaniel, Roger Gates. - 5th ed. - USA : John Wiley & Sons, c2006. - xvi, 479, 17 p. : ill. ; 25 cm.
0471684767
Business.
Marketing management.
Marketing research.
Research communication.
Research ethics.
research design.
658.83