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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing research essentials / (Record no. 2969)

000 -LEADER
fixed length control field 00894nam a22003137a 4500
001 - CONTROL NUMBER
control field G385
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191020115828.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160227b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471684767
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
Modifying agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl.
9 (RLIN) 11206
245 ## - TITLE STATEMENT
Title Marketing research essentials /
Statement of responsibility, etc. Carl McDaniel, Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 479, 17 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 11207
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 13939
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 13940
Topical term or geographic name as entry element Research communication.
9 (RLIN) 13941
Topical term or geographic name as entry element Research ethics.
9 (RLIN) 1008
Topical term or geographic name as entry element research design.
9 (RLIN) 1006
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger.
9 (RLIN) 11208
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/12/2009 The Asia Foundation 2006   658.83 M134m G00385 27/02/2016 C- 1 10/12/2009 Books
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/12/2009 The Asia Foundation 2006   658.83 M134m G00386 17/04/2016 C- 2 10/12/2009 Books