Consumer behavior : building marketing strategy /
Del I. Hawkins ... [et al].
- 9th ed.
- New Delhi : Tata McGraw-Hill, c2003.
- xxvi, 790 p. : ill. ; 25 cm.
0070582343
Business.
Marketing management.
Consumer behavior.
Marketing strategy.
658.83420973
0070582343
Business.
Marketing management.
Consumer behavior.
Marketing strategy.
658.83420973