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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Consumer behavior : (Record no. 2971)

000 -LEADER
fixed length control field 00908nam a22003137a 4500
001 - CONTROL NUMBER
control field 9452
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160227b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070582343
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83420973
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins ... [et al].
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw-Hill,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 790 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 11211
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 13245
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 13246
Topical term or geographic name as entry element Marketing strategy.
9 (RLIN) 13247
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 11212
Personal name Best, Roger J.
9 (RLIN) 13011
Personal name Coney, Kenneth A.
9 (RLIN) 13012
Personal name Koch, Eric C.
9 (RLIN) 13013
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Materials specified (bound volume or other part) Public note
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 27/09/2007 Parama Publishers and Distributor 2004   658.8342 H393c 009452 30/07/2017 C- 1 27/09/2007 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 01/12/2019   2004   658.8342 H393c 009452A 01/12/2019 C-1 01/12/2019 Audio Visual & Cds 9th ed. CD - 1