Arnould, Eric.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 1st ed. - Boston : McGraw- Hill, c2002. - xviii, 750 p. : ill. ; 26 cm.
0256133603
Business.
Marketing management.
Consumer behavior.
Marketing strategy.
658.834
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 1st ed. - Boston : McGraw- Hill, c2002. - xviii, 750 p. : ill. ; 26 cm.
0256133603
Business.
Marketing management.
Consumer behavior.
Marketing strategy.
658.834