Levine, Michael.
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.
0471263664
Business.
Advertisement.
Public relation.
Branding.
659.2
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.
0471263664
Business.
Advertisement.
Public relation.
Branding.
659.2