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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

A branded world : (Record no. 3120)

000 -LEADER
fixed length control field 00780nam a22002657a 4500
001 - CONTROL NUMBER
control field G426
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160406095135.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160309b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471263664
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levine, Michael.
9 (RLIN) 8792
245 ## - TITLE STATEMENT
Title A branded world :
Remainder of title adventures in public relations and the creation of superbrands /
Statement of responsibility, etc. Michael Levine.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. J. Wiley,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 260 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 11689
Topical term or geographic name as entry element Advertisement.
9 (RLIN) 12706
Topical term or geographic name as entry element Public relation.
9 (RLIN) 12707
Topical term or geographic name as entry element Branding.
9 (RLIN) 12708
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/12/2009 The Asia Foundation 2003   659.2 L655b G00426 21/11/2017 C- 1 10/12/2009 Books