Dowling, Grahame.
Creating corporate reputations : identity, image, and performance / Grahame Dowling. - New York : Oxford University Press, c2001. - xx, 299 p. : ill. ; 24 cm.
0199241635
Business.
Advertising.
Corporate image.
Corporations - Public relations - Case studies.
Brand name products - Managements.
659.2
Creating corporate reputations : identity, image, and performance / Grahame Dowling. - New York : Oxford University Press, c2001. - xx, 299 p. : ill. ; 24 cm.
0199241635
Business.
Advertising.
Corporate image.
Corporations - Public relations - Case studies.
Brand name products - Managements.
659.2