Berry, John.
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry. - New York : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
0071412867
Business.
Management.
Intangible property - Management.
Intangible property - Valuation.
658.15
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry. - New York : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
0071412867
Business.
Management.
Intangible property - Management.
Intangible property - Valuation.
658.15