Jobber, David.
Selling and sales management / David Jobber and Geoff Lancaster. - 7th ed. - India : Dorling Kindersley, c2006. - xxi, 526 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131725863
2005052685
013278827 Uk
Business.
Marketing management.
Sales strategies.
Organizational behavior.
International selling.
Sales environment.
Trade management - Law and ethics.
Direct marketing.
Sales control.
HF5438.25 / .J63 2006
658.81
Selling and sales management / David Jobber and Geoff Lancaster. - 7th ed. - India : Dorling Kindersley, c2006. - xxi, 526 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131725863
2005052685
013278827 Uk
Business.
Marketing management.
Sales strategies.
Organizational behavior.
International selling.
Sales environment.
Trade management - Law and ethics.
Direct marketing.
Sales control.
HF5438.25 / .J63 2006
658.81