Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071244328 2096.50
2004061068
Business.
Strategic marketing.
Strategic brand management.
Advertising.
Sales promotion.
Corporate strategy.
Business strategy.
HF5415.135 / .C72 2006
658.802
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071244328 2096.50
2004061068
Business.
Strategic marketing.
Strategic brand management.
Advertising.
Sales promotion.
Corporate strategy.
Business strategy.
HF5415.135 / .C72 2006
658.802