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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Strategic marketing / (Record no. 564)

000 -LEADER
fixed length control field 01069cam a22003494a 4500
001 - CONTROL NUMBER
control field 4497
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160714161623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041018s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004061068
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244328
Terms of availability 2096.50
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhSEU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 4464
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 726 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 4388
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 4467
Topical term or geographic name as entry element Strategic marketing.
9 (RLIN) 4468
Topical term or geographic name as entry element Strategic brand management.
9 (RLIN) 4469
Topical term or geographic name as entry element Advertising.
9 (RLIN) 4470
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 4471
Topical term or geographic name as entry element Corporate strategy.
9 (RLIN) 3849
Topical term or geographic name as entry element Business strategy.
9 (RLIN) 4472
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 4473
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
          Non-fiction Southeast University Central Library Science & Engineering Seminar Library General Stacks 01/10/2005     2006   658.802 C898s 004960 16/06/2015 C- 2 01/10/2005 Books  
          Non-fiction Southeast University Central Library Science & Engineering Seminar Library General Stacks 13/09/2009     2006   658.802 C898s G00337 04/10/2015 C- 1 13/09/2009 Books  
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 05/07/2005 Sarker Book Depot 250.00 2006   658.802 C898s 004497 16/06/2015 C- 7 05/07/2005 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 01/10/2005     2006   658.802 C898s 004961 17/06/2015 C- 3 01/10/2005 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 01/10/2005     2006 1 658.802 C898s 004962 30/11/2021 C- 4 01/10/2005 Books 18/11/2021
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 01/10/2005     2006   658.802 C898s 004963 17/06/2015 C- 5 01/10/2005 Books  
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 01/10/2005     2006   658.802 C898s 004964 17/06/2015 C-6 01/10/2005 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/10/2005 Karim International 2096.50 2006   658.802 C898s 005053 17/06/2015 C- 8 09/10/2005 Books  
  Missing       Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/10/2005 Karim International 2096.50 2006   658.802 C898s 005054 17/06/2015 C- 9 09/10/2005 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/06/2014 Paragon Enterprise. 1058.00 2006 3 658.802 C898s 016463 27/02/2024 C-11 28/06/2014 Books 27/02/2024
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/06/2014 Paragon Enterprise. 1058.00 2006 3 658.802 C898s 016464 27/02/2024 C- 12 28/06/2014 Books 27/02/2024
  Missing       Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/10/2005 Karim International 2096.50 2006   658.802 C898s 005387 25/04/2016 C- 10 09/10/2005 Books