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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing management : (Record no. 2849)

000 -LEADER
fixed length control field 01046nam a22003497a 4500
001 - CONTROL NUMBER
control field 15430
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160601175358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160214b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9814126217
Terms of availability 607.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Darymple, Douglas.
9 (RLIN) 10809
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc. Douglas J. Darymple, Leonard J. Parsons.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 707 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 10810
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 15890
Topical term or geographic name as entry element Marketing strategy.
9 (RLIN) 15891
Topical term or geographic name as entry element Brand management.
9 (RLIN) 15892
Topical term or geographic name as entry element Service marketing.
9 (RLIN) 15893
Topical term or geographic name as entry element Advertising.
9 (RLIN) 15894
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 15895
Topical term or geographic name as entry element International marketing.
9 (RLIN) 15896
Topical term or geographic name as entry element Marketing plan.
9 (RLIN) 15897
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parsons, Leonard J.
9 (RLIN) 10811
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 13/04/2013 Paragon Enterprise. 607.00 2000   658.8 D151m 015430 14/02/2016 C- 1 13/04/2013 Books