Marketing management : text and cases / Douglas J. Darymple, Leonard J. Parsons.
By: Darymple, Douglas
Contributor(s): Parsons, Leonard J
Material type:
TextPublisher: New York : John Wiley & Sons, c2002Edition: 7th edDescription: xii, 707 p. : ill. ; 26 cmISBN: 9814126217Subject(s): Business | Marketing management | Marketing strategy | Brand management | Service marketing | Advertising | Sales promotion | International marketing | Marketing planDDC classification: 658.8
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 658.8 D151m (Browse shelf) | 2000 | C- 1 | Available | 015430 |
Total holds: 0
Includes index.
Business
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