Advertising : principles and management cases / Charles J. Dirksen.
By: Dirksen, Charles J
Contributor(s): Kroeger, Arthur | Nicosia, Franco M
Material type:
TextPublisher: Homewood : Richard D. Irwin, Inc., c1983Edition: 6th edDescription: xiv, 622 p. : ill. ; 22 cmISBN: 0256026467Subject(s): Business | Advertising | Media advertising | Advertising - EthicsDDC classification: 659.11
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.11 D599a (Browse shelf) | 1983 | C- 1 | Available | 001180 | ||||||||||||||
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.11 D599a (Browse shelf) | 1983 | C- 2 | Available | 001181 | ||||||||||||||
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.11 D599a (Browse shelf) | 1983 | C- 3 | Confined | 001182 |
Total holds: 0
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| 659.1 W453a Advertising : | 659.1 W453a Advertising : Principles and practice / | 659.10973 V519w Watch this, listen up, click here : | 659.11 D599a Advertising : | 659.11 D599a Advertising : | 659.2 D747c Creating corporate reputations : | 659.2 L655b A branded world : |
Includes index.
Business
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