Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
Contributor(s): Baack, Donald
Material type: TextPublisher: India : Dorling Kindersley, c2007Edition: 3rd edDescription: 537 p. : ill. ; 28 cmISBN: 9788131709962Subject(s): Business | Marketing management | Advertising | Marketing communication | Brand management | Advertising design | Advertising strategy | Sales promotion | Public relation | Small business | consumer promotion | Advertising design | Advertising media | Personal salingDDC classification: 659.1Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 C648i (Browse shelf) | 2007 | C- 1 | Available | 014769 |
Total holds: 0
Includes index.
Business
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