Principles of marketing : a south Asian perspective / Philip Kotler ... [et al].
Contributor(s): Kotler, Philip
Material type: TextPublisher: India : Dorling Kindersley, c2010Edition: 13th edDescription: xix, 514, 53 p. : ill. ; 28 cmISBN: 9788131731017Subject(s): Business | Marketing management | Marketing strategy | Marketing environment | Marketing research | Product development strategy | Marketing communication strategy | Advertising | Sales promotion | Global marketingDDC classification: 658.8This record has many physical items (61). Click here to view them all.
Includes index.
Business
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