The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.
By: Kapferer, Jean-Noel
Material type: TextPublisher: New Delhi : Kogan Page, 2004Description: xiv, 497 p. : ill. ; 24 cmISBN: 8175542918Subject(s): Business | Marketing management | Brand management - Strategy | Sales promotion | Brand architevcture - Business strategyDDC classification: 658.827Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 658.827 K171n (Browse shelf) | 2004 | C- 1 | Available | 009457 |
Total holds: 0
Includes index.
Business
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