Southeast University Library catalog › Details for: The new strategic brand management : creating and sustaining brand equity long term /

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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

Material type: Text

TextPublisher: New Delhi : Kogan Page, 2004Description: xiv, 497 p. : ill. ; 24 cmISBN: 8175542918Subject(s): Business | Marketing management | Brand management - Strategy | Sales promotion | Brand architevcture - Business strategyDDC classification: 658.827

List(s) this item appears in: BBA

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Southeast University Central Library General Stacks

Non-fiction

658.827 K171n (Browse shelf)

2004

C- 1

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009457

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Includes index.

Business

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