Marketing research / David A. Aaker, V. Kumar, George S. Day.
By: Aaker, David A
Contributor(s): Kumar, V | Day, George S
Material type: TextPublisher: India : Wiley, c2005Edition: 7th edDescription: xvi, 751 p. : ill. ; 24 cmISBN: 812650806xSubject(s): Marketing research | Business | Marketing management | Market research | Research design | Electronic commerce | Data base marketingDDC classification: 658.83 LOC classification: HF5415.2 | A14 2000Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 658.83 A111m (Browse shelf) | 2005 | C- 1 | Available | 014949 |
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Includes bibliographical references and index.
Business
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