Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, (et-----all) - 5th ed. - India : Pearson Education, 2024 - xxx, 642 p. : ill. ; 26 cm.
9789353946135 1321.00
Marketing management.
Brand management.
Sales promotion.
Brand marketing
Marketing community.
658.827 / K291
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, (et-----all) - 5th ed. - India : Pearson Education, 2024 - xxx, 642 p. : ill. ; 26 cm.
9789353946135 1321.00
Marketing management.
Brand management.
Sales promotion.
Brand marketing
Marketing community.
658.827 / K291