SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Strategic brand management : (Record no. 10181)

MARC details
000 -LEADER
fixed length control field 01103nam a22003497a 4500
001 - CONTROL NUMBER
control field 023686
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102163348.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250102b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
Terms of availability 1321.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
Modifying agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827
Item number K291
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 4059
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller, (et-----all)
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 642 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Business.
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 21014
Topical term or geographic name as entry element Brand management.
9 (RLIN) 21015
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 21016
Topical term or geographic name as entry element Brand marketing
9 (RLIN) 4062
Topical term or geographic name as entry element Marketing community.
9 (RLIN) 21017
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
9 (RLIN) 4059
Personal name Swaminatha, Vanitha
9 (RLIN) 27656
Personal name Parameswaran, Ambi M. G.
9 (RLIN) 21018
Personal name Jacob, Isaac.
9 (RLIN) 21019
859 ## - Cataloguer's name
Cataloger's initials Md. Aminul Islam
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification 5th ed     Southeast University Central Library Southeast University Central Library 31/12/2024 Book Finder International 1321.00 2025   658.827 K291s 023685 02/01/2025 C-1 2850.00 02/01/2025 Books
    Dewey Decimal Classification 5th ed     Southeast University Central Library Southeast University Central Library 31/12/2024 Book Finder International 1321.00 2025   658.827 K291s 023686 02/01/2025 C-2 2850.00 02/01/2025 Books
    Dewey Decimal Classification 5th ed     Southeast University Central Library Southeast University Central Library 31/12/2024 Book Finder International 1321.00 2025   658.827 K291s 023687 02/01/2025 C-3 2850.00 02/01/2025 Books
    Dewey Decimal Classification 5th ed     Southeast University Central Library Southeast University Central Library 31/12/2024 Book Finder International 1321.00 2025   658.827 K291s 023688 02/01/2025 C-4 2850.00 02/01/2025 Books