Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Courtland L. Bovée. - 4th ed. - Homewood, IL : Irwin, 1992. - xxxi, 718, [58] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing .
025609196X
Advertising.
Corporate advertising.
Advertising strategy.
659.1
Contemporary advertising / William F. Arens, Courtland L. Bovée. - 4th ed. - Homewood, IL : Irwin, 1992. - xxxi, 718, [58] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing .
025609196X
Advertising.
Corporate advertising.
Advertising strategy.
659.1