Contemporary advertising / (Record no. 9968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 022923 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240807112753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240807b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025609196X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSEU |
| Transcribing agency | BD-DhSEU |
| Modifying agency | BD-DhSEU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11693 |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Courtland L. Bovée. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 718, [58] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Linkage | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1023 |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 1034 |
| Topical term or geographic name as entry element | Corporate advertising. |
| 9 (RLIN) | 2503 |
| Topical term or geographic name as entry element | Advertising strategy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10215 |
| Personal name | Bovee, Courtland l. |
| 859 ## - Cataloguer's name | |
| Cataloger's initials | Rakibur Rahman |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Southeast University Central Library | Southeast University Central Library | General Stacks | 07/08/2024 | The Asia Foundation | 1992 | 659.1 A681c | 022923 | 07/08/2024 | C-1 | 07/08/2024 | Books |