Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

By:

Keller, Kevin Lane

Contributor(s):

Material type: Text

TextPublication details: India : Pearson, c2015.Edition: 4th edDescription: xxiii, 586 p. : ill. ; 26 cmISBN:

9789332542204

Subject(s):

DDC classification:

22 658.827

List(s) this item appears in: BBA

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Barcode
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C-6	Available	014842
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 1	Available	013757
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 2	Available	013758
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 3	Available	013759
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 4	Confined	014840
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 5	Available	014841
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 7	Available	014843
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291s (Browse shelf(Opens below))	2008	C- 8	Available	014844
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291b (Browse shelf(Opens below))	2015	C-1	Confined	018246
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291b (Browse shelf(Opens below))	2015	C-2	Available	018247
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K291b (Browse shelf(Opens below))	2015	C-3	Available	018248

Total holds: 0

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Previous	658.827 K171n The new strategic brand management :	658.827 K171n The new strategic brand management : creating and sustaining brand equity long term /	658.827 K291b Strategic brand management : building, measuring, and managing brand equity /	658.827 K291s Strategic brand management : building, measuring, and managing brand equity /	658.827 K291s Strategic brand management : building, measuring, and managing brand equity /	658.827 K291s Strategic brand management : building, measuring, and managing brand equity /	658.827 K291s Strategic brand management : building, measuring, and managing brand equity /	Next

Includes index.

Business

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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

Browsing Southeast University Central Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)