Terpstra, Vern.
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - India : Harcourt Asia Pte Ltd, c2000. - xxv, 753 p. : ill. ; 24 cm.
0030211123 1041.00
Business.
Marketing management.
Export marketing.
International marketing.
International economy.
Global marketing strategy.
International promotion.
Marketing information technology.
658.848
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - India : Harcourt Asia Pte Ltd, c2000. - xxv, 753 p. : ill. ; 24 cm.
0030211123 1041.00
Business.
Marketing management.
Export marketing.
International marketing.
International economy.
Global marketing strategy.
International promotion.
Marketing information technology.
658.848