Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill. - 9th ed. - Australia : Thomson South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.
032423693X
Business.
Marketing management.
Marketing research.
Research design.
Research report writting.
Marketing communication.
658.83
Marketing research : methodological foundations / Gilbert A. Churchill. - 9th ed. - Australia : Thomson South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.
032423693X
Business.
Marketing management.
Marketing research.
Research design.
Research report writting.
Marketing communication.
658.83