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Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani - 6th ed., 9th ed. - New Delhi : Tata McGraw-Hill, c2013, c2004. - xxvi, 779, 62 p. : ill. ; 28 cm. xlii, 1016p. : ill. ; 28cm.





9781259026850 0070581940


Business.
Marketing management.
Advertising.
Marketing communication.
Consumer behavior.

659.1

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