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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

International marketing / (Record no. 1429)

000 -LEADER
fixed length control field 01174nam a22003857a 4500
001 - CONTROL NUMBER
control field 13536
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161220095011.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150930b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105941
Terms of availability 145.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 5374
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw - Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,702 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes Index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 5375
Topical term or geographic name as entry element Marketing.
9 (RLIN) 13217
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 5376
Topical term or geographic name as entry element International marketing.
9 (RLIN) 5377
Topical term or geographic name as entry element International trade.
9 (RLIN) 4468
Topical term or geographic name as entry element Global marketing.
9 (RLIN) 1717
Topical term or geographic name as entry element International legal environment.
9 (RLIN) 3539
Topical term or geographic name as entry element Global marketing strategy.
9 (RLIN) 5378
Topical term or geographic name as entry element International market channel.
9 (RLIN) 13218
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 1019
Topical term or geographic name as entry element Sales management.
9 (RLIN) 2577
Topical term or geographic name as entry element Personal selling.
9 (RLIN) 4422
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 5379
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts
          Non-fiction Southeast University Central Library Science & Engineering Seminar Library General Stacks 06/01/2011 Haji Book. 145.00 2007 658.84 C359i 013538 30/09/2015 C- 3 06/01/2011 Books  
          Non-fiction Southeast University Central Library Science & Engineering Seminar Library General Stacks 06/01/2011 Haji Book. 145.00 2007 658.84 C359i 013539 30/09/2015 C- 4 06/01/2011 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/01/2011 Haji Book. 145.00 2007 658.84 C359i 013536 30/09/2015 C- 1 06/01/2011 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/01/2011 Haji Book. 145.00 2007 658.84 C359i 013537 06/11/2017 C- 2 06/01/2011 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/01/2011 Haji Book. 145.00 2007 658.84 C359i 013540 30/09/2015 C- 5 06/01/2011 Books