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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Applications in basic marketing : (Record no. 4116)

000 -LEADER
fixed length control field 00933nam a22003017a 4500
001 - CONTROL NUMBER
control field G358
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124240.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160609b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072864702
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 16343
245 ## - TITLE STATEMENT
Title Applications in basic marketing :
Remainder of title clippings from the popular business press /
Statement of responsibility, etc. E. Jerome McCarthy and William D. Perreault.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw- Hill,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent 214p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 16344
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 16345
Topical term or geographic name as entry element Marketing environment.
9 (RLIN) 4391
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 16346
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 16347
Topical term or geographic name as entry element Marketing ethics.
9 (RLIN) 15830
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome.
9 (RLIN) 16348
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/12/2009 The Asia Foundation 2005 1 658.4 P455a G00358 26/07/2017 17/07/2017 C- 1 09/06/2016 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/12/2009 The Asia Foundation 2005   658.4 P455a G00359 13/07/2016   C- 2 10/12/2009 Books