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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: New York : McGraw- Hill, c2005Description: 214p. : ill. ; 26 cm.ISBN: 0072864702.Subject(s): Business | Marketing management | Marketing environment | Consumer behavior | Sales promotion | Marketing ethicsDDC classification: 658.4
List(s) this item appears in: BBA
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Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.4 P455a (Browse shelf) 2005 C- 1 Available G00358
Books Business Studies Seminar Library
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Southeast University Central Library

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Non-fiction 658.4 P455a (Browse shelf) 2005 C- 2 Confined G00359
Total holds: 0

Includes index.

Business.


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