| 000 -LEADER |
|---|
| fixed length control field |
00948cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15004 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160406164027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070914s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007037849 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978817554406 |
| Terms of availability |
717.75 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhSEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
K37 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82705 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-Noel. |
| 9 (RLIN) |
4254 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new strategic brand management : |
| Remainder of title |
creating and sustaining brand equity long term / |
| Statement of responsibility, etc. |
Jean-Noel Kapferer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 560 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business. |
| 9 (RLIN) |
4060 |
|
|---|
| Topical term or geographic name as entry element |
Brand management. |
| 9 (RLIN) |
1718 |
|
|---|
| Topical term or geographic name as entry element |
Brand architecture. |
| 9 (RLIN) |
4256 |
|
|---|
| Topical term or geographic name as entry element |
Global branding. |
| 9 (RLIN) |
4257 |
|
|---|
| Topical term or geographic name as entry element |
Strategic branding. |
| 9 (RLIN) |
4258 |
| 859 ## - Cataloguer's name |
|---|
| Cataloger's initials |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |