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Marketing / Michael J. Etzel ... [et al].

Contributor(s): Etzel, Michael J.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw Hill, c2007Edition: 14th ed.Description: xxvi, 880 p. : ill. ; 24 cm.ISBN: 9780070151567.Subject(s): Business | Marketing management | Marketing environment | Global marketing | Marketing research | Marketing strategy | Marketing communication | Sales management | AdvertisingDDC classification: 658.8
List(s) this item appears in: BBA
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Non-fiction 658.8 M345 2007 (Browse shelf) C- 1 Confined 014942
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Non-fiction 658.8 M345 2007 (Browse shelf) C- 2 Available 016323
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Non-fiction 658.8 M345 2007 (Browse shelf) C- 3 Available 016324
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Includes index.

Business


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