Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E
Material type: TextPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 5th edDescription: xx, 795, 56 p. : ill. ; 28 cmISBN: 0072314451Subject(s): Business | Marketing management | Advertising | Marketing communication | Marketing channelDDC classification: 659.1Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a 2001 (Browse shelf) | C- 1 | Available | 001254 |
Total holds: 0
Includes bibliographical references and index.
Business
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