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Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al]. by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C. Edition: 9th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
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Consumers / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric | Price, Linda | Zinkhan, Zeorge. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.834 A765c .
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 K394m (1). : Location(s): General Stacks Call number: 658.8 K394m .
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