E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
By: Rayport, Jeffrey F
Contributor(s): Jaworski, Bernard J
Material type: TextPublisher: New York, N.J. : McGraw-Hill/Irwin, c2001Description: xxxv, 420 p. : ill. ; 26 cmISBN: 0072465212 Other title: EcommerceSubject(s): Business | Electronic commerce | Internet advertising | Internet marketing | Marketing management | Electronic marketing | Tele marketing | Market communication | Electronic business model | Branding | Network infrastructure | Digital media communicationDDC classification: 658.872 LOC classification: HF5548.32 | .R39 2001Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 658.872 R277e (Browse shelf) | 2001 | C- 1 | Available | 003952 |
Total holds: 0
Includes bibliographical references and indexes.
Business
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