Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.
By: Belch, George E
Contributor(s): Belch, Michael A | Purani, Keyoor
Material type: TextPublisher: India : McGraw-Hill, c2013Edition: 9th edDescription: xliii, 1016 p. : ill. ; 24 cmISBN: 9781259026850Subject(s): Business | Advertising | Sales promotion | Communication in marketing | Marketing management | BudgetDDC classification: 659.1 LOC classification: HF5823 | .B387 2012Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Books |
Southeast University Central Library
Library service hours:
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Southeast University Central Library
Library service hours:
|
Non-fiction | 659.1 B427a (Browse shelf) | 2013 | C- 1 | Confined | 016444 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.1 B427a (Browse shelf) | 2013 | C- 2 | Available | 016445 |
Total holds: 0
Includes bibliographical references and index.
Business
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