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1.
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Loudon, David L | Della Bitta, Albert J. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2002Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 L886c (1). Location(s): General Stacks Call number: 658.8342 L886c.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul | Olson, Jerry C. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 P478c (2). Location(s): Journal's Section Call number: 658.8342 P478c.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Dorling Kindersley, c2010Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 L911s (1). Location(s): General Stacks Call number: 658.8 L911s.
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