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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. Paul.
Contributor(s): Olson, Jerry C.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw-Hill Education, c2005Edition: 7th ed.Description: xvi, 579 p. : ill. ; 24 cm.ISBN: 9780070601581.Subject(s): Business | Marketing | Consumer behavior | Marketing management | Product strategy | Electronic commerce | Marketing channel strategy | Electronic commerceDDC classification: 658.8342
List(s) this item appears in: BBA
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Books Business Studies Seminar Library
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Southeast University Central Library

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Non-fiction 658.8342 P478c (Browse shelf) 2005 C-4 Confined 018226
Books Southeast University Central Library

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Fri Sat Sun-Thu
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Journal's Section
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
Journal's Section
Non-fiction 658.8342 P478c (Browse shelf) 2005 C- 1 Confined 015282
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
Journal's Section
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
Journal's Section
Non-fiction 658.8342 P478c (Browse shelf) 2005 C- 2 Available 015283
Books Business Studies Seminar Library
Journal's Section
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
Journal's Section
Non-fiction 658.8342 P478c (Browse shelf) 2005 C- 3 Confined 015284
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