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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing. Publisher: New Delhi : Tata McGraw-Hill, c2002Edition: 4th ed.Description: xxiii, 788 p. : ill. ; 25 cm.ISBN: 0070387672.Subject(s): Buiseness | Marketing management | Consumer behavior- United States | Marketing strategy | Leadership | Consumerism | Buyer behaviorDDC classification: 658.8342
List(s) this item appears in: BBA
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Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.8342 L886c (Browse shelf) 1993 C- 1 Confined 015024
Books Business Studies Seminar Library
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Southeast University Central Library

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Non-fiction 658.8342 L886c (Browse shelf) 1993 C- 2 Confined 015025
Books Business Studies Seminar Library
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Southeast University Central Library

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Fri Sat Sun-Thu
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General Stacks
Non-fiction 658.8342 L886c (Browse shelf) 1993 C- 3 Confined 015026
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
General Stacks
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
General Stacks
Non-fiction 658.8342 L886c (Browse shelf) 1993 C- 4 Available 009471
Books Southeast University Central Library

Library service hours: 

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9am-6pm 10am-7pm 8am-8pm
General Stacks
Southeast University Central Library

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Non-fiction 658.8342 L886c (Browse shelf) 1993 C- 5 Available 001344
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Includes bibliographical references and index.

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