Contemporary advertising / William F. Arens.
By: Arens, William F
Material type: TextPublisher: Boston : McGraw-Hill Irwin, c2002Edition: 8th edDescription: xxxii, 614, 70 p. : ill. ; 28 cmISBN: 0072415444Subject(s): Business | Advertising strategy | Crafting marketing | Consumer behavior | Marketing communication | Sales promotion | Personal selling | Public relation | Corporate advertising | Media advertisingDDC classification: 659.1Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.1 A681c (Browse shelf) | 2002 | C- 1 | Available | 004464 |
Total holds: 0
Includes bibliographical references and indexes.
Business
There are no comments on this title.