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Contemporary advertising / William F. Arens, Courtland L. Bovée.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, 1992.Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN: - 025609196X
- 23 659.1
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Southeast University Central Library General Stacks | Southeast University Central Library General Stacks | Non-fiction | 659.1 A681c (Browse shelf(Opens below)) | 1992 | C-1 | Available | 022923 |
Total holds: 0
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| 658.88 B813b Billing and collections best practices / | 658.88 I612 International credit and collections : | 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 B334a Advertising management / | 659.1 B334a Advertising management / | 659.1 B334a Advertising management / |
Includes bibliographical references and indexes.
BBA
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