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Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, c2006Edition: 4th ed.Description: xxvii, 708p. : ill. , 23cm.ISBN: 0071244964.Subject(s): Business | Marketing management | Consumer behavior | Marketing communicationDDC classification: 658.8
List(s) this item appears in: BBA
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Includes Index.

Business.

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Services marketing : by Zeithaml, Valarie A. ©2003

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