Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.
By: Perreault, William D
Contributor(s): McCarthy, E. Jerome
Material type: TextPublisher: New York : McGraw- Hill, c2005Description: 214p. : ill. ; 26 cmISBN: 0072864702Subject(s): Business | Marketing management | Marketing environment | Consumer behavior | Sales promotion | Marketing ethicsDDC classification: 658.4Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.4 P455a (Browse shelf) | 2005 | C- 1 | Available | G00358 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.4 P455a (Browse shelf) | 2005 | C- 2 | Available | G00359 |
Total holds: 0
Browsing Southeast University Central Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser
658.4 F362c Corporate governance : | 658.4 K828c Essentials of management / | 658.4 K828e Essentials of management : an international perspective / | 658.4 P455a Applications in basic marketing : clippings from the popular business press / | 658.4 S819b Business, Government, and Society : a managerial perspective, text and cases / | 658.4 W535t Takeovers, restructing, and corporate governance / | 658.40071173 W568d Developing management skills / |
Includes index.
Business
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