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Advertising : principles and management cases / Charles J. Dirksen. by Dirksen, Charles J | Kroeger, Arthur | Nicosia, Franco M. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood : Richard D. Irwin, Inc., c1983Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 659.11 D599a (1). Location(s): General Stacks Call number: 659.11 D599a.
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Contemporary advertising / William F. Arens. by Arens, William F. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 659.1 A681c .
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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.J. : McGraw-Hill/Irwin, c2001Other title: Ecommerce.Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.872 R277e .
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 K394m (1). : Location(s): General Stacks Call number: 658.8 K394m .
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Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Richard D. Irwin, c2004Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 B789m (1). Location(s): Journal's Section Call number: 658.83 B789m.
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