Southeast University Library

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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Advertising : principles and management cases / Charles J. Dirksen.

by Dirksen, Charles J | Kroeger, Arthur | Nicosia, Franco M.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood : Richard D. Irwin, Inc., c1983Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 659.11 D599a (1). Location(s): General Stacks Call number: 659.11 D599a.
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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 659.1 B427a 2001.
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3.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 659.1 A681c .
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4.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.J. : McGraw-Hill/Irwin, c2001Other title: Ecommerce.Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.872 R277e .
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5.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 K394m (1). : Location(s): General Stacks Call number: 658.8 K394m .
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6.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Richard D. Irwin, c2004Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 B789m (1). Location(s): Journal's Section Call number: 658.83 B789m.
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