Southeast University Library

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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
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2.
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Crafting and executing strategy : the quest for competitive advantage; concepts and cases / Arthur A. Thompson ... [et al.].

by Thompson, Arthur A.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2012Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.4012 C885 (1). Location(s): General Stacks Call number: 658.4012 C885 .
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3.
Marketing / Michael J. Etzel ... [et al].

by Etzel, Michael J.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (1). Location(s): General Stacks Call number: 658.8 M345 .
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4.
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al].

by Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (2). Location(s): General Stacks Call number: 658.8 M345 .
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5.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner,Mary Jo.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.8 Z48s.
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