Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
Contributor(s): Baack, Donald
Material type: TextPublisher: India : Dorling Kindersely, c2012Edition: 4th edDescription: 478 p. : ill. ; 28 cmISBN: 9788131763292Subject(s): Business | Advertising | Marketing communication | Brand management | Advertising design | Advertising strategy | Sales promotion | Public relation | Personal sellingDDC classification: 659.1Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.1 C648i (Browse shelf) | 2012 | C- 1 | Available | 014867 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.1 C648i (Browse shelf) | 2012 | C- 2 | Available | 014868 |
Total holds: 0
Includes index.
Business
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